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Two in three professionals hit ‘delete’ button on social media accounts over personal data misuse – Centrify poll

More than half of those polled admit they would ditch a company following a data breach

June 07, 2018

Infosec Europe, Olympia, London, UK — With the Facebook scandal involving Cambridge Analytica still fresh in people’s minds, two-thirds of professionals admit they would delete their account if a social media provider misused their personal data. This is according to a snapshot poll* of 220 cybersecurity and IT professionals conducted by Centrify, a leading provider of Zero Trust Security through the power of Next-Gen Access, at Europe’s leading infosecurity event, Infosec Europe in London this week.

Quizzed about attitudes to data breaches that involve identities (passwords, usernames, etc.) 59 per cent of respondents say they have already deleted a social media account, while another 7 per cent plan to if their data is misused. However, a significant third of respondents (32 per cent) say they have no plans to delete Facebook or any other social media account.

Following major breaches at high profile organisations, like Uber, Equifax and TalkTalk in recent years, the poll also reveals that over half (55 per cent) would stop using a company following a data breach. However, 45 per cent admit they would carry on using a company despite the risks.

Asked about their biggest concerns when it comes to privacy of personal data, just one in ten point to social media providers tracking or harvesting their personal information. Just over a third (34 per cent) worry most about data breaches at companies that have access to their data, while a quarter say credit card fraud is their biggest fear.

“It’s really interesting to see how high profile stories including big brands and social media providers are affecting our attitude to these companies and how they use — and indeed misuse — our personal information,” comments Andy Heather, Senior VP and General Manager EMEA. “Trust is critical, both from the perspective of a customer trusting the company they use, and trust when it comes to the information we share with them and how they use it. If this trust is pushed too far — and we’ve seen it happen recently with serious consequences — customers will walk. While there are new regulations in play, like GDPR, designed to protect the individual, ticking the compliance box is not enough for businesses. It seems the customer really is king!”

*Centrify polled 220 respondents at Infosec Europe 2018 in London between 5 and 7 June 2018.

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About Centrify

Centrify delivers Zero Trust Security through the power of Next-Gen Access. The Centrify Zero Trust Security model assumes that users inside a network are no more trustworthy than those outside the network. Centrify verifies every user, validates their devices, and limits access and privilege. Centrify also utilises machine learning to discover risky user behavior and apply conditional access — without impacting user experience. Centrify’s Next-Gen Access is the only industry-recognised solution that uniquely converges Identity-as-a-Service (IDaaS), enterprise mobility management (EMM) and privileged access management (PAM). Over 5,000 worldwide organisations, including over half the Fortune 100, trust Centrify to proactively secure their businesses.

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